Fulvio Bonavia

Fulvio Bonavia is an award-winning advertising and editorial photographer known for his uniquely inventive imagery.

The Art to be Colorful.

Vogue Gioiello Italy commissioned Fulvio to shoot still lifes for an editorial on the recycling theme. Fashion editor: Georgia Tal. Artwork: Lisa Hoke.

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OFF. The Outdoors Misses You.

Fulvio shot in Los Angeles a real Grizzly bear in studio for a new Off campaign. The location background were shot in San Francisco area. He shot also other two ads with a falcon and a chipmunk.

Agency: Energy BBDO, Chicago. Art director: Aaron Pendleton, Art buyer: Liz Miller Gershfeld, Producer: Joanne Davidson/LAH Production.

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Vogue Gioiello.

Vogue Gioiello Italy commissioned Fulvio to produce still lifes for an editorial (on the business theme.) “Surprising Status Symbols.” Fashion editor: Georgia Tal. Cigars Artwork: Kristina Radic.

BPM.

Saatchi & Saatchi Milan recently commissioned Fulvio to photograph items made of green olives for a campaign for Italian bank BPM. He shot 10 different “olive objects,” as he calls them, and these are among the first to be released…

Agency: Saatchi & Saatchi, Milan. Creative Director: Micaela Trani, Art buyer: Rossana Coruzzi, Artwork: Kristina Radic.

Nissan Versa Note.

Fulvio shot in Los Angeles a campaign for the new Nissan Versa Note.

Agency: TBWA Chiat Day LA.  Art Director: Liz Levy,  Art buyer: Elisabeth Fried, Art Producer: Kay Gautraud, Producer: Gavin Harrison/section.9

Vanitas Exhibition.

"Memento Mori", 12 photographers and their "vanités". Exhibition in Publicis Paris and on their windows of the Champs Elysées.image

Autogrill.

Retro campaign for Autogrill shot in north of Italy.

Agency: M&C Saatchi Milan. Creative Director: Vincenzo Gasbarro. Art Director: Fabio Tridenti. 

Windows Phone.

Fulvio shot in New York a 10 images Worldwide Campaign for Windows Phone.

Agency: Crispin Porter Bogusky, Boulder-Miami. Creative Director: Dave Steinke. Art Director: Robbin Ingvarsson. Art Buyer: Rebecca O’Neill.

Sky Sport.

Agency: M&C Saatchi Milan. Creative Director: Vincenzo Gasbarro. Art Director: Paolo Perrone.

 

Imagine Onlus.

This ad is truly horrifying—a vulture is carrying off a newborn baby—but the shock factor is intentional. As of last year, the Democratic Republic of Congo reportedly had the world’s second-highest infant-mortality rate, and Rome-based nonprofit organization IMAGINE Onlus is responding to this urgent issue with Project Born, a campaign for women and children. IMAGINE Onlus wanted an ad that would be undeniable, they explain at their website, so that no one could excuse their inaction by saying that they didn’t know about the problem. (The page for Project Born is in Italian, but there’s a rough English translationhere.)

The ad was conceived by Publicis, and the photo was created by Fulvio Bonavia. “The concept behind the ad is that in Congo, the first day of a child’s life is often the last one, too,” explains Fulvio, who worked with Publicis art director Alexandra Todero and creative directors Cristiana Boccassini and Bruno Bertelli. “So the vulture takes the place of the stork…”

Here’s more from Fulvio about the making of the image:

“I shot the vulture in the north of Italy. A local falconer had him fly for me. The shoot was quite easy and cool, as everyone including the vulture was very collaborative. I photographed the child in the garden of my studio in Milan. His name is Tyson, and he was a great guy. I decided to shoot everything with natural light to be more realistic and different from the imagery we see in advertising these days. The sky came from my personal archive—I shot it from an airplane. And I composed everything together myself, as always.” Text by Kristina Feliciano

Garage Magazine.

Editorial for Garage debut issue with fashion editor Giovanna Battaglia. The magazine, created by Dasha Zhukova, a former editor of Pop, it features collaborations between major players in the worlds of fashion and art, such as Jeff Koons, Richard Prince, Damien Hirst, Paul McCarthy, John Baldessarri, Marc Jacobs and Nick Night. The New York Times, made note of Fulvio’s photos in an article about Garage: “Some pages are pure mystery, like a spread that shows a dress called “Lettuce by Alexander McQueen.” It appears to be made of romaine, a creation by [contributor Giovanna] Battaglia and the photographer Fulvio Bonavia. Also included is a Prada dress made of citrus and a Moncler coat of anchovies. ‘I hope nobody reads our e-mails back and forth,” Ms. Battaglia said. ‘We were writing things like, ‘yes, Prada is an orange, that’s genius! And Moncler is a fish!’”

See the images at fulviobonavia.com, editorial gallery.

MontBlanc.

Worldwide Campaign for Montblanc Watches.

Agency: Leo Burnett, Milan. Art Director: Luca Tosi. Copywriter: Francesco Simonetti. Art Buyer: Giada Cioffi.

Honda Odissay Campaign.

Fulvio shot in Los Angeles a campaign for the launch of the new Honda Odyssay. He shot the “special effect” both on stage and outdoor and the cars in outdoor locations. Agency: RPA USA. ACD: Laura Hausemann. SAD Hobart Birmingham, Steve Chow. Art Buyer: Ginnie Assenza.

Pirelli Worldwide Campaign.

Agency: Lowe Pirella Fronzoni, Rome. Creative Directors: Luca Albanese, Francesco Taddeucci, Art Director: Alessandro Izzillo. Art Buyer: gloria Del Frate.