"Memento Mori", 12 photographers and their "vanités". Exhibition in Publicis Paris and on their windows of the Champs Elysées.
Luerzer’s Archive has chosen this ad, shot by Fulvio for Adam&Eve DDB London, as “Print Ad of the Week”. The creative couple was Jon Farley and Alex Lucas. Art buyer Amy Coomber.
Retro campaign for Autogrill shot in north of Italy.
Agency: M&C Saatchi Milan. Creative Director: Vincenzo Gasbarro. Art Director: Fabio Tridenti.
Fulvio shot in New York a 10 images Worldwide Campaign for Windows Phone.
Agency: Crispin Porter Bogusky, Boulder-Miami. Creative Director: Dave Steinke. Art Director: Robbin Ingvarsson. Art Buyer: Rebecca O’Neill.
Agency: M&C Saatchi Milan. Creative Director: Vincenzo Gasbarro. Art Director: Paolo Perrone.
This ad is truly horrifying—a vulture is carrying off a newborn baby—but the shock factor is intentional. As of last year, the Democratic Republic of Congo reportedly had the world’s second-highest infant-mortality rate, and Rome-based nonprofit organization IMAGINE Onlus is responding to this urgent issue with Project Born, a campaign for women and children. IMAGINE Onlus wanted an ad that would be undeniable, they explain at their website, so that no one could excuse their inaction by saying that they didn’t know about the problem. (The page for Project Born is in Italian, but there’s a rough English translationhere.)
The ad was conceived by Publicis, and the photo was created by Fulvio Bonavia. “The concept behind the ad is that in Congo, the first day of a child’s life is often the last one, too,” explains Fulvio, who worked with Publicis art director Alexandra Todero and creative directors Cristiana Boccassini and Bruno Bertelli. “So the vulture takes the place of the stork…”
Here’s more from Fulvio about the making of the image:
“I shot the vulture in the north of Italy. A local falconer had him fly for me. The shoot was quite easy and cool, as everyone including the vulture was very collaborative. I photographed the child in the garden of my studio in Milan. His name is Tyson, and he was a great guy. I decided to shoot everything with natural light to be more realistic and different from the imagery we see in advertising these days. The sky came from my personal archive—I shot it from an airplane. And I composed everything together myself, as always.” Text by Kristina Feliciano
Editorial for Garage debut issue with fashion editor Giovanna Battaglia. The magazine, created by Dasha Zhukova, a former editor of Pop, it features collaborations between major players in the worlds of fashion and art, such as Jeff Koons, Richard Prince, Damien Hirst, Paul McCarthy, John Baldessarri, Marc Jacobs and Nick Night. The New York Times, made note of Fulvio’s photos in an article about Garage: “Some pages are pure mystery, like a spread that shows a dress called “Lettuce by Alexander McQueen.” It appears to be made of romaine, a creation by [contributor Giovanna] Battaglia and the photographer Fulvio Bonavia. Also included is a Prada dress made of citrus and a Moncler coat of anchovies. ‘I hope nobody reads our e-mails back and forth,” Ms. Battaglia said. ‘We were writing things like, ‘yes, Prada is an orange, that’s genius! And Moncler is a fish!’”
See the images at fulviobonavia.com, editorial gallery.
Worldwide Campaign for Montblanc Watches.
Agency: Leo Burnett, Milan. Art Director: Luca Tosi. Copywriter: Francesco Simonetti. Art Buyer: Giada Cioffi.
Fulvio shot in Los Angeles a campaign for the launch of the new Honda Odyssay. He shot the “special effect” both on stage and outdoor and the cars in outdoor locations. Agency: RPA USA. ACD: Laura Hausemann. SAD Hobart Birmingham, Steve Chow. Art Buyer: Ginnie Assenza.
Agency: Lowe Pirella Fronzoni, Rome. Creative Directors: Luca Albanese, Francesco Taddeucci, Art Director: Alessandro Izzillo. Art Buyer: gloria Del Frate.
Alitalia has launched a new worldwide campaign involving 10 different personalities that are some of the best representatives of the italian excellence in the world, This campaign will began with 3 exclusive testimonials, one of the most famous and appreaciated worldwide orchestra director Riccardo Muti, the film director and Oscar Prize winner Giuseppe Tornatore and Eleonora Abbagnato, Première danseuse at the Opéra Garnier de Paris. Agency: Publicis, Rome. Art Director: Alexandra Todero, Copywriter: Alessandra Romani.
Fulvio was invited by Hong Kong Land to exhibit 23 of his conceptual photographs on the Landmark, the luxurius mecca in Hong Kong. He got pres interviews with all the national newspapers, including South China Morning Post (the most important english-language chinese newspaper), Hong Kong Economic Journal, ming Pao Daily News and with different magazine.Fulvio also had radio interviews at RTHK Radio Television Hong Kong on different channels.
Fulvio shot in Los Angeles a campaign for the new Sony tablet for agency 180 LA. Art director: Matt Orser.
Fulvio is just been named “Photographer of the Year” by the Mobius Award. The Award represents the competition’s intent to document and celebrate the image qualities that make a photographer’s body of work able to push the boundaries of the possible i advertising imagery.
Fulvio shot a campaign for the launch of a new chewing gum, React 5. He shot all the elements in New York, including the real animals, and made the composition in his studio in Milan. Agency: Energy BBDO, Chicago. Art Director: Isabela Ferreira